I Help Businesses Get Found in the Places People Are…
Your customers are looking for you. The question is: Can they find you? If you’re a plumber, roofer, HVAC company, electrician, flooring company, restoration company,…
Digital Visibility Review
IS YOUR BUSINESS EASY TO FIND?
Your customers are searching. What are they finding?
Customers are searching, your competitors are getting found, and you may be missing the calls that should be yours—let me show you what I found, and you decide what to do about it.
I’m Michael Spinoe, a digital marketing professional and a former business owner who helps business owners understand how their business is being found online — and where opportunities may be getting missed.
Before I explain anything, let me SHOW you what I saw. Sound Fair?
Your competition may not be better than you. They may simply be easier to find.
Things I’ll Help You With:
- Protect what you’ve built
- Beat the competition to the customer
- Get more of the leads that matter
- Get found in more places
- Get AI-ready before your competition does
What I look at
THE “ARE CUSTOMERS FINDING YOU?” CHECK
I’ll show you where competitors are appearing that your business isn’t — across Google, Maps, social media and today’s AI search.
I’ll HELP answer the following questions for you:
- Why isn't my phone ringing?
- Why are my competitors getting the jobs?
- Why don't I show up when someone searches?
- Where are my next customers coming from?
GOOGLE VISIBILITY
How your business is appearing in Google search.
GOOGLE MAPS
How you're showing up when customers search locally.
AI SEARCH
How your business may appear when people use AI tools such as ChatGPT and other AI search platforms.
WEBSITE VISIBILITY
Whether your website clearly communicates what you do, where you do it and the services you provide.
COMPETITIVE VISIBILITY
Where competitors may be getting visibility that your business isn't receiving.
LOCAL MARKET OPPORTUNITIES
Cities, communities and service areas where your business may have opportunities to become more visible.
Does AI Visibility Matter? Yes, It Does.
Customers aren’t just searching Google anymore — they’re asking AI who they should do business with. BrightLocal’s 2026 research found that 45% of consumers have used AI tools to get recommendations for local businesses, up dramatically from just 6% the previous year. That means your potential customers may already be asking ChatGPT and other AI tools who they should call for services like roofing, HVAC, plumbing, landscaping, paving and more. The question is: When they ask, is AI recommending your business — or your competition?
Source: BrightLocal — 2026 Local Consumer Review Survey
Personal
WHY I'M DOING THIS
I’ve spent years working with businesses that depend on local customers finding them online. I also understand the business owner’s side of the equation. I’ve been there. I was the owner of a plumbing company, so I know what it’s like to build a home-service business, manage employees, keep the phones ringing, and make sure the investment you’ve made in your business actually produces results.
The question isn’t simply:
"Does my website look good?"
The question isn’t simply:
"Can the people who need my services actually find me?"
That’s what I want to help you understand.
YOU DON'T HAVE TO BE A DIGITAL MARKETING EXPERT
You don’t need to understand SEO.
You don’t need to understand algorithms.
You don’t need to know how AI search works.
You just need to know one thing:
"When someone needs what I do, can they find me?"
I’ll help you take a look.
Michael Spinoe
Digital Marketing Consultant
Helping business owners understand their digital visibility across Google, Maps, social media and AI search.
Resources
Great Resources To Help Grow Your Business
The 2027 Small Business Marketing Audit Checklist
The 2027 Small Business Marketing Audit Checklist: Is Your Marketing Actually Working? Before you spend another dollar on marketing in 2027, you need to know…
The 2027 Maryland Small Business Digital Visibility Guide
How to Get Your Business Found on Google, Maps, Social Media and AI Search There was a time when digital marketing meant one thing: Build…
AI Digital Marketing for Home Service Businesses | Michael Spinoe
Former plumbing business owner Michael Spinoe explains how AI search, Google SEO, and digital marketing are changing lead generation for home service companies.
SEO, Google Ads & Social Media Marketing | Michael L.…
Why Businesses in Maryland & Northern Virginia Trust Michael L. Spinoe Jr. for Digital Marketing Growth In today’s fast-moving digital world, one thing is clear—if…
LET'S TAKE A LOOK AT YOUR BUSINESS
Tell me your business name and website, and I’ll start by taking a look at your online visibility.
Or call Michael directly:
Request a
Digital Visibility Review
Tell me a little about your business and I’ll start by taking a look at your online visibility.
This review is intended to provide educational information and identify potential opportunities. No specific ranking, traffic, lead or revenue results are guaranteed.
Michael Spinoe
Digital Marketing Consultant
Helping business owners understand their digital visibility across Google, Maps, social media and AI search.